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Many companies miss a huge market. Disabled consumers and their families control over $13 trillion in spending power globally.
That is not a small group. More than 1.3 billion people live with a disability. Add their families, and you reach billions more. Yet most brands fail to serve them well. Many stores are hard to visit. Many websites are hard to use. This creates a big problem for disabled shoppers. It is also a big problem for brands that lose their business.
The cost of exclusion is real. Many disabled customers will simply leave. They will go to a brand that works for them. And they will reward brands that show up with real care, not just talk.
1.3 billion people worldwide live with a significant disability. That is one in six people.
Disabled consumers and their families hold $13 trillion in yearly spending power. When you include friends and allies, the global disability market reaches $18.3 trillion.
Many disabled internet users leave websites that are not accessible. 69% of them walk away from a site that is hard to use.
Representation in ads is very low. In the UK, only 0.06% of ads show a disabled person. But a recent UK study says the "purple pound" is worth £274 billion per year.
More shoppers feel that the amount of diversity in ads is finally "about right." That means they want better representation now, not just more of it.
Every report is human-checked and delivered in one business day. You get the latest numbers, not last quarter's.
Current Research draws from the Return on Disability Group, the UK Business Disability Forum, and peer-reviewed research from Cornell University on advertising authenticity and trust.
Many companies miss a huge market. Disabled consumers and their families control over $13 trillion in spending power globally.
That is not a small group. More than 1.3 billion people live with a disability. Add their families, and you reach billions more. Yet most brands fail to serve them well. Many stores are hard to visit. Many websites are hard to use. This creates a big problem for disabled shoppers. It is also a big problem for brands that lose their business.
The cost of exclusion is real. Many disabled customers will simply leave. They will go to a brand that works for them. And they will reward brands that show up with real care, not just talk.
1.3 billion people worldwide live with a significant disability. That is one in six people.
Disabled consumers and their families hold $13 trillion in yearly spending power. When you include friends and allies, the global disability market reaches $18.3 trillion.
Many disabled internet users leave websites that are not accessible. 69% of them walk away from a site that is hard to use.
Representation in ads is very low. In the UK, only 0.06% of ads show a disabled person. But a recent UK study says the "purple pound" is worth £274 billion per year.
More shoppers feel that the amount of diversity in ads is finally "about right." That means they want better representation now, not just more of it.
Every report is human-checked and delivered in one business day. You get the latest numbers, not last quarter's.
Current Research draws from the Return on Disability Group, the UK Business Disability Forum, and peer-reviewed research from Cornell University on advertising authenticity and trust.