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70% of Black consumers say they will stop buying from brands they see as devaluing their community.
Many CPG brands still treat cultural relevance as a one‑time campaign. They show up for a month and then go quiet. That approach creates risk. Consumers notice when brands are not consistent. They also notice when brands pull back support because of politics or backlash. Pullbacks can feel opportunistic and hurt trust. Lower trust leads to lower purchase intent.
Latino consumers in the U.S. now drive $4.1 trillion in economic output. Yet only 32.5% of Latinos believe brands share their values. That is a drop of more than 20 points since 2018. Meanwhile, 63% of LGBTQ+ audiences feel misrepresented in media. And 60% are actively looking for more accurate content. These gaps are not small. They are warning signs for brands that skip real research.
Two‑thirds of Black consumers pay more attention to brands that reflect their culture. That matters when you are planning a product launch or a new ad.
84% of Latinos are more likely to support brands that play a positive role in their family or community. Most national brands miss this connection entirely.
44% of US adults will increase support for brands that stay committed to LGBTQ+ inclusion. Among LGBTQ+ consumers, that number jumps to 80%.
Nearly half of Latinos prefer brands that advertise in Spanish. Language choice signals respect. Most CPG teams do not test this before they go to market.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
Current data sources include Nielsen Attitudes on Representation Study (2025), Hispanic Sentiment Study 2025 (We Are All Human Foundation / TelevisaUnivision), and Disqo & Do the Werq LGBTQ+ Advertising Report (2025).
70% of Black consumers say they will stop buying from brands they see as devaluing their community.
Many CPG brands still treat cultural relevance as a one‑time campaign. They show up for a month and then go quiet. That approach creates risk. Consumers notice when brands are not consistent. They also notice when brands pull back support because of politics or backlash. Pullbacks can feel opportunistic and hurt trust. Lower trust leads to lower purchase intent.
Latino consumers in the U.S. now drive $4.1 trillion in economic output. Yet only 32.5% of Latinos believe brands share their values. That is a drop of more than 20 points since 2018. Meanwhile, 63% of LGBTQ+ audiences feel misrepresented in media. And 60% are actively looking for more accurate content. These gaps are not small. They are warning signs for brands that skip real research.
Two‑thirds of Black consumers pay more attention to brands that reflect their culture. That matters when you are planning a product launch or a new ad.
84% of Latinos are more likely to support brands that play a positive role in their family or community. Most national brands miss this connection entirely.
44% of US adults will increase support for brands that stay committed to LGBTQ+ inclusion. Among LGBTQ+ consumers, that number jumps to 80%.
Nearly half of Latinos prefer brands that advertise in Spanish. Language choice signals respect. Most CPG teams do not test this before they go to market.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
Current data sources include Nielsen Attitudes on Representation Study (2025), Hispanic Sentiment Study 2025 (We Are All Human Foundation / TelevisaUnivision), and Disqo & Do the Werq LGBTQ+ Advertising Report (2025).