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Black households make nearly 800 shopping trips per year. That is more than any other ethnic group.Yet most syndicated data misses where they actually shop.
Big scanner data focuses on national chains. It does not track bodegas, carnicerías, independent Asian grocers, or beauty supply stores. Hispanic shoppers prefer convenience stores 50% more than the average shopper for food. For non-food items, that number jumps to 180%. These stores are not just convenient. They are trusted community hubs.Brands that ignore these channels miss millions of daily transactions. Independent stores stock products that reflect cultural tastes. They offer a personalized experience larger chains cannot match.
The geography matters too. Houston, Los Angeles, Miami, Atlanta, and the Bay Area have dense networks of these independent stores. Asian Americans index more than 2 times versus the total market in club shopping.But they also spend more per trip at national Asian grocers like H Mart and 99 Ranch than they do at conventional grocery stores.Two-thirds of Latinos say private label provides good value. More than 60% are excited to try new private label products. Black consumers prioritize trust and consistency. They are also more concerned about DEI than any other group. 20% cite it as a concern versus just 8% of the total U.S. population.
Black households make nearly 800 shopping trips per year across CPG, general merchandise, and QSR. That is the highest of any ethnicity.
Hispanic shoppers prefer convenience channels 50% more than the average shopper for food. For non-food, it is 180% more.
Asian Americans index more than 2 times versus the total market in club shopping.
Two-thirds of Latino and Black consumers say private label provides good value. More than 60% of Latinos are excited to try new private label products.
20% of Black consumers cite DEI as a concern versus just 8% of the total U.S. population. That affects where and how they spend.
Every report is human-checked and delivered in one business day. You get the latest numbers, not last quarter's.
Black households make nearly 800 shopping trips per year. That is more than any other ethnic group.Yet most syndicated data misses where they actually shop.
Big scanner data focuses on national chains. It does not track bodegas, carnicerías, independent Asian grocers, or beauty supply stores. Hispanic shoppers prefer convenience stores 50% more than the average shopper for food. For non-food items, that number jumps to 180%. These stores are not just convenient. They are trusted community hubs.Brands that ignore these channels miss millions of daily transactions. Independent stores stock products that reflect cultural tastes. They offer a personalized experience larger chains cannot match.
The geography matters too. Houston, Los Angeles, Miami, Atlanta, and the Bay Area have dense networks of these independent stores. Asian Americans index more than 2 times versus the total market in club shopping.But they also spend more per trip at national Asian grocers like H Mart and 99 Ranch than they do at conventional grocery stores.Two-thirds of Latinos say private label provides good value. More than 60% are excited to try new private label products. Black consumers prioritize trust and consistency. They are also more concerned about DEI than any other group. 20% cite it as a concern versus just 8% of the total U.S. population.
Black households make nearly 800 shopping trips per year across CPG, general merchandise, and QSR. That is the highest of any ethnicity.
Hispanic shoppers prefer convenience channels 50% more than the average shopper for food. For non-food, it is 180% more.
Asian Americans index more than 2 times versus the total market in club shopping.
Two-thirds of Latino and Black consumers say private label provides good value. More than 60% of Latinos are excited to try new private label products.
20% of Black consumers cite DEI as a concern versus just 8% of the total U.S. population. That affects where and how they spend.
Every report is human-checked and delivered in one business day. You get the latest numbers, not last quarter's.