At SEEQER, we build cultural intelligence infrastructure designed to track momentum—early, structurally, and under real-world pressure. Cultural Physics is the foundation of that system.
This summer, we’re opening our first public training.
Cultural Physics 101 is a five-week, small-cohort intensive for those who don’t just notice cultural shifts—they feel them. Strategists, organizers, brand thinkers, and communications leads who are responsible for moving with clarity when the landscape tilts. The program begins July 10, 2025.
This is not a course in trend analysis. It’s tactical training in how to recognize the behavior of culture before it becomes measurable through traditional means.
Because culture doesn’t move on a timeline—it builds pressure.
We teach you how to feel that pressure with accuracy and act before the shift takes shape.
What We Teach
Culture behaves like a field under tension. It carries signals long before stories change or systems break.
Cultural Physics gives you a framework for reading those signals—across narrative patterns, public perception, organizational behavior, and audience trust. It’s a somatic, structural, and data-aware method for sensing what’s coming, and knowing how to move when it arrives.
Week 1 – How Culture Actually Works
We begin with the core mechanics: rhythm, attunement, and membrane logic. You’ll learn how culture organizes perception under pressure—what enters a field, what gets blocked, and why. This week builds the system-level awareness that underpins all other sensing.
Week 2 – Why Signals Land (or Don’t)
Some messages hit instantly. Others vanish. This session breaks down how our nervous systems register signal coherence before the brain assigns meaning. We’ll explore timing integrity and the role of somatic awareness in cultural communication.
Week 3 – How Cultural Fields Hold or Break
Cultural fields behave like systems under stress—sometimes flexible, sometimes brittle. You’ll learn how to track drag, rupture, and ambient tension across a field, and recognize the subtle indicators that precede a collapse. This is how we build foresight into strategy.
Week 4 – Real-Time Resonance Tracking
This is where the diagnostic layer comes online. We’ll run live scans of real narratives, campaigns, and cultural moments, practicing how to locate tension points, entry pathways, and signal strength. You’ll begin to map resonance not as opinion, but as a structural pattern.
Week 5 – Collaborative Lab
This session is fully applied. You bring something real—an idea, campaign, or challenge—and we scan it as a group using the frameworks we’ve built. This isn’t feedback in the traditional sense; it’s calibration through collective sensing.
Tuition is $950.
Scholarships are available for those who need support, and seats are limited to preserve the integrity of the container.
Applications are open now and will close on June 30.