Our research initiatives are how we focus our work on the forces that shape our world.

We commit to long-term study of the specific questions that drive behavior, culture, and the economy. These are our major research programs.

The Ambient Stress & Economic Willingness Initiative

A five-year research program to understand how pressure shapes behavior.

Why It Matters

If ambient stress is rising, people spend differently. They trust differently. They stay in jobs or leave for reasons that have nothing to do with salary or benefits. They make decisions that seem irrational until you see the pressure they are under.

Businesses, leaders, and founders need to see this before it shows up in their numbers. That is what we are building.

How We Give Back

The people who help us do this work are practitioners on the ground. Strategists, researchers, HR leaders, brand managers. They share their time, their struggles, and their questions. We owe them.

That is why the State of the Culture briefing is always free. It is our way of returning value to the people who make our research possible. We do not sell tickets. We do not gate the insights. We share them openly twice a year.

The Long Term

This is a five-year commitment. We are one year in. We have already worked with organizations like Blue Origin. We have built a research library of over 40 reports. We have trained teams on how to read the room before the room knows what it is feeling.

By 2030, we want to see this data used in mergers and acquisitions, hedge fund decisions, and public policy. We want standardized, inclusive research on shared perception to be part of how the world makes big bets.

Get Involved

If you work in strategy, insights, brand, or leadership, you can help. Share your perspective in one of our research calls. Attend a free briefing. Use our research to make better decisions.

Or just watch what we build.

The Problem We Are Studying

Most research tells you what people did. It does not tell you what they were feeling when they decided. It does not track how low‑level, persistent stress changes the way people spend, trust, or commit.

Over the last several years, we have watched cultural volatility become a constant. Politics, the economy, climate, technology. The noise never stops. That noise is not just background. It shapes every decision. Yet almost no one measures it as a systemic force.

We started SEEQER to change that.

What We Are Doing

In 2025, we launched a five-year research initiative to study how ambient stress drives economic willingness. We define ambient stress as the low‑grade, persistent pressure that people carry with them every day. It is not a crisis. It is the hum of modern life.

We believe this stress is a primary lever for consumer behavior, organizational trust, and workforce stability. If you can understand how it moves, you can see what comes next.

To study it, we conduct year‑round interviews with practitioners across 74 industries and 191 markets. We triangulate that data against 14 economic indicators. We build models that track how shared perception forms, shifts, and breaks.

The initiative has two outputs:

  1. Proprietary research that we use to serve our clients

  2. A free public briefing twice a year called State of the Culture

Attend The Next Breifing

  • If ambient stress is rising, people spend differently. They trust differently. They stay in jobs or leave for reasons that have nothing to do with salary or benefits. They make decisions that seem irrational until you see the pressure they are under.

    Businesses, leaders, and founders need to see this before it shows up in their numbers. That is what we are building.

  • The people who help us do this work are practitioners on the ground. Strategists, researchers, HR leaders, brand managers. They share their time, their struggles, and their questions. We owe them.

    That is why the State of the Culture briefing is always free. It is our way of returning value to the people who make our research possible. We do not sell tickets. We do not gate the insights. We share them openly twice a year.

  • This is a five-year commitment. We are one year in. We have already worked with organizations like Blue Origin. We have built a research library of over 40 reports. We have trained teams on how to read the room before the room knows what it is feeling.

    By 2030, we want to see this data used in mergers and acquisitions, hedge fund decisions, and public policy. We want standardized, inclusive research on shared perception to be part of how the world makes big bets.

  • If you work in strategy, insights, brand, or leadership, you can help. Share your perspective in one of our research calls. Attend a free briefing. Use our research to make better decisions.

    Or just watch what we build.