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Nearly half (46%) of Gen Z has used AI to purchase a product or service in the past six months. That is more than any other generation except millennials (49%).
AI is changing how young people shop. Many start with AI tools instead of a search engine. They ask for product ideas. They compare prices. They look for deals. Some even let AI make the final purchase for them. Brands that do not show up inside AI answers may never be considered at all.
Traditional search is losing ground for this group. A full 33% of Gen Z now prefer AI platforms like ChatGPT and Perplexity for product research. That is almost as many as the 37% who still use search engines. TikTok is also a major player. A startling 86% of Gen Zers now search on TikTok instead of traditional search engines. Social videos and AI tools together are becoming the new front door for commerce.
61% of Gen Z shoppers used AI tools to help with a purchase in the last year, according to a September 2025 PayPal survey.
42% have purchased a product they did not previously know about because AI recommended it.
33% of Gen Z now prefer AI platforms over search engines for product research, nearly matching the 37% who still use traditional search.
86% of Gen Zers search on TikTok instead of traditional search engines, per TikTok‘s own data.
48% of Gen Z shoppers are open to letting AI complete the final purchase on their behalf, according to Adyen’s 2026 retail report.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
Want to read a sample report? Click here.
Current data sources include Klaviyo’s 2026 AI Consumer Trends Report, PayPal’s 2025 Holiday Shopping Survey, EMARKETER, PYMNTS, Adyen’s 2026 retail report, and TikTok internal data from 2025-2026.
Nearly half (46%) of Gen Z has used AI to purchase a product or service in the past six months. That is more than any other generation except millennials (49%).
AI is changing how young people shop. Many start with AI tools instead of a search engine. They ask for product ideas. They compare prices. They look for deals. Some even let AI make the final purchase for them. Brands that do not show up inside AI answers may never be considered at all.
Traditional search is losing ground for this group. A full 33% of Gen Z now prefer AI platforms like ChatGPT and Perplexity for product research. That is almost as many as the 37% who still use search engines. TikTok is also a major player. A startling 86% of Gen Zers now search on TikTok instead of traditional search engines. Social videos and AI tools together are becoming the new front door for commerce.
61% of Gen Z shoppers used AI tools to help with a purchase in the last year, according to a September 2025 PayPal survey.
42% have purchased a product they did not previously know about because AI recommended it.
33% of Gen Z now prefer AI platforms over search engines for product research, nearly matching the 37% who still use traditional search.
86% of Gen Zers search on TikTok instead of traditional search engines, per TikTok‘s own data.
48% of Gen Z shoppers are open to letting AI complete the final purchase on their behalf, according to Adyen’s 2026 retail report.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
Want to read a sample report? Click here.
Current data sources include Klaviyo’s 2026 AI Consumer Trends Report, PayPal’s 2025 Holiday Shopping Survey, EMARKETER, PYMNTS, Adyen’s 2026 retail report, and TikTok internal data from 2025-2026.