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Nearly half (46%) of grocery shoppers want AI to recommend deals based on their current cart or past purchases. Younger consumers, especially Gen Z, are leading this shift.
AI is changing how young people find grocery and household products. More than one-third of shoppers (36%) have used AI to research, browse, or buy groceries. That is more than any other category. Over half of Gen Z AI users (53%) trust generative AI more than traditional sources. At the same time, social media is now a primary search tool. A full 86% of Gen Z search on TikTok weekly. They look for recipes, snack ideas, and product reviews. Many turn to TikTok first, not Google.
Gen Z’s shopping habits are different from older generations. One in three Gen Z (33%) now prefer AI platforms for product research. That is nearly as many as those who still use search engines (37%). Grocery discovery happens across many places. TikTok is the most useful social platform for researching new brands, according to 28.4% of US shoppers. Many Gen Z also trust AI product recommendations more than human ones. In fact, 23% of Gen Z say they trust AI platforms more than people for curated product picks.
36% of US shoppers have used an AI tool to research, browse, or buy groceries. Grocery leads all categories in AI-assisted shopping.
53% of Gen Z AI users find generative AI more trustworthy than traditional sources like search engines or brand websites.
86% of Gen Z search on TikTok weekly, nearly matching their use of traditional search engines like Google (90%).
33% of Gen Z now prefer AI platforms for product research, compared to 37% who still prefer traditional search engines.
62% of Gen Z use TikTok to discover new products, even as many pull back from buying directly through TikTok Shop.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
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Current data sources include Acosta Group’s 2025 AI shopper study (n=1,000 US shoppers), EMARKETER’s June 2025 retail survey, TikTok internal data (2025-2026), Commerce and Future Commerce’s September 2025 survey (n=1,000 consumers across US/UK/Australia/New Zealand), and YouGov’s July 2025 AI shopping assistant study.
Nearly half (46%) of grocery shoppers want AI to recommend deals based on their current cart or past purchases. Younger consumers, especially Gen Z, are leading this shift.
AI is changing how young people find grocery and household products. More than one-third of shoppers (36%) have used AI to research, browse, or buy groceries. That is more than any other category. Over half of Gen Z AI users (53%) trust generative AI more than traditional sources. At the same time, social media is now a primary search tool. A full 86% of Gen Z search on TikTok weekly. They look for recipes, snack ideas, and product reviews. Many turn to TikTok first, not Google.
Gen Z’s shopping habits are different from older generations. One in three Gen Z (33%) now prefer AI platforms for product research. That is nearly as many as those who still use search engines (37%). Grocery discovery happens across many places. TikTok is the most useful social platform for researching new brands, according to 28.4% of US shoppers. Many Gen Z also trust AI product recommendations more than human ones. In fact, 23% of Gen Z say they trust AI platforms more than people for curated product picks.
36% of US shoppers have used an AI tool to research, browse, or buy groceries. Grocery leads all categories in AI-assisted shopping.
53% of Gen Z AI users find generative AI more trustworthy than traditional sources like search engines or brand websites.
86% of Gen Z search on TikTok weekly, nearly matching their use of traditional search engines like Google (90%).
33% of Gen Z now prefer AI platforms for product research, compared to 37% who still prefer traditional search engines.
62% of Gen Z use TikTok to discover new products, even as many pull back from buying directly through TikTok Shop.
Every report is human‑checked and delivered in one business day. You get the latest numbers, not last quarter’s.
Want to read a sample report? Click here.
Current data sources include Acosta Group’s 2025 AI shopper study (n=1,000 US shoppers), EMARKETER’s June 2025 retail survey, TikTok internal data (2025-2026), Commerce and Future Commerce’s September 2025 survey (n=1,000 consumers across US/UK/Australia/New Zealand), and YouGov’s July 2025 AI shopping assistant study.