Stop Following Trends.
Start Designing Them.
Culture doesn’t move in straight lines—it surges, fractures, and folds in on itself.
By the time a “trend” is visible, the deeper current has already shifted. Cultural Physics is the first field built to measure those shifts in real time.
In this five-week live cohort, you’ll learn to read culture as it moves—through bodies, narratives, and institutions—and act with precision before the shift hits headlines or metrics.
Cultural fluency is no longer optional — it’s the new baseline for relevance. Brands, agencies, and institutions are scrambling to keep up, and the ones who can’t read culture in motion get left behind.
You’ve been sensing these shifts for years, but without a shared language, it’s easy to feel outpaced or overlooked.
Cultural Physics equips you with the structure and vocabulary to translate instinct into authority. You’ll learn how to see the mechanics behind the signals, anticipate the turns, and speak with confidence instead arguing to be heard.
How We Teach
This is not a passive lecture series. Each week blends:
Seminar-level frameworks — grounding you in the structural mechanics of culture
Live media analysis — decoding cultural pressure in real time
Applied labs — where you run diagnostics, stress tests, and narrative scans
Peer exchange — sharpening interpretation through collective analysis
What You’ll Gain
By the end of this program, you will be able to:
Run a cultural field assessment in any client or category
Identify weak signals early and defend their importance
Stress-test a brand, leader, or narrative for resilience and fault lines
Diagnose narrative force signatures and predict when they will fracture or decay
Deliver a cultural briefing that is fast, sharp, and client-ready
The 5 Weeks
Week 1 — How to See Like a Cultural Physicist
Redefine culture as shared perception over time. Map Bodies, Narratives, and Institutions for a live client or category, and see where cultural force accumulates.
Week 2 — Reading Weak Signals Under Pressure
Learn how to separate noise from signal. Apply the Signal Pathway Matrix to spot faint cues and contradictions that forecast bigger shifts. Deliver a Signal Scan before others see it coming.
Week 3 — Diagnosing Cultural Stress and Resilience
Discover how culture holds and breaks. Run a stress test on a brand, leader, or narrative to identify fault lines and resilience zones.
Week 4 — Narrative Power & Decay
Analyze how stories dominate, fracture, or lose steam. Diagnose narrative force signatures (mirror, fracture, shockwave) and tell clients exactly when a narrative will break—and what replaces it.
Week 5 — Applied Cultural Briefings
Integrate everything into a cultural briefing deliverable: 3–5 slides or a one-pager you can use immediately with clients or teams. Each participant leaves with a proof-of-skill portfolio artifact.
Tuition is $950.
Format: Weekly 90-minute live seminar + 60-minute applied lab
Cohort Size: Intentionally small for high interaction
Tuition: $950 (includes course materials and diagnostic templates, and hoodie)
Certificate: Awarded upon successful completion